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Deanna Kaufman
Manager Solutions, FedEx Customer Solutions / Solutions Design & Implementation – Global FedEx Services
Deanna isa member of the FedEx Customer Solutions’ Solution Design & Implementation (SDI) – Global team. She is a managing consultant who works with a team of field-based consultants designing and implementing supply chain solutions for FedEx’s largest enterprise and global customers. Deanna and her team have a special focus on and expertise in e-commerce and omni-channel retailing and support FedEx’s E-Commerce and Retail Vertical.
Deanna is a member of FedEx’s E-Commerce Center of Excellence and plans and facilitates semi-annual E-Commerce Executive Customer Board of Directors meetings.
Deanna also represents FedEx at industry conferences and has been a regular speaker at E-Commerce Operations Summit, has appeared at shop.org and connect.org, and spoken twice at the US Department of Commerce. She was a keynote at nopCommerce in November 2018, appeared at the National Retail Federation’s Big Show in January 2019, and along with major retailers put on an omni-channel retailing masterclass workshop at E-Commerce Operations Summit in April 2019.
Deanna’s next appearances include speaking on successful drop ship strategies for e-commerce alongside GNC at enVista’s FUEL conference in September 2019, a breakout speaker at Last Mile Delivery World in November 2019, and will appear again at the NRF Big Show in January 2020 for a Big Ideas Session and Supply Chain Workshop. Deanna is also scheduled to put on another omni-channel retailing masterclass workshop at E-Commerce Operations Summit in April 2020.
Recently, Deanna accepted the position of Vice-Chairman for the National Retail Federation Associate Member Council after successfully co-leading the Events Committee for the Council.
Deanna is currently working with FedEx Marketing teams on ideation and new service development for several services that support omni-channel retailing, short-zone delivery, and through-the-door large format deliveries. Deanna has successfully helped Marketing bring other services to market such as FedEx Office Design and Print, and the Ground shipping option for FedEx Hold at Location.
A native of Hawaii, Deanna earned her bachelor’s degree from Northwestern University and her Senior Executive MBA from the University of Tennessee, Knoxville.
Deanna currently resides in Clearwater, FL with her husband and daughter.